joellealhaddad.design

When given the task to find an issue that the baby boomer demographic may experience, my team (Jason Zachariah, Carla Munoz, and Akosua Badu) had come up with the idea to create an app that encourages baby boomers to incorporate an active routine into their lifestyle. The app caters to an individual’s needs, interests, and physiological conditions in order to provide optimal experience.

Come up with a goal:

An accessible daily fitness routine app that encourages baby boomers to set daily workout goals that are based around to their daily routines and adjusts to their physical ability.

Conducted interviews on target audience: Baby Boomers who lack a proper workout routine and have a busy work schedule

UI/UX

FitFam

Research

User Testing

High Fidelity

Protoype

Category

2025

Scheduling issues prevents people from starting to exercise

Interviewees prefer cardio over strength-training

Common pain points are energy levels and flare-ups

Complex tasks needed to be broken down into smaller parts to be more user friendly

Icons should be similar to those in apps users are accustomed to

After creating mid-fidelity prototypes and having our target audience test the interface, there were some common issues within the flows that needed to be fixed:

After improving and finalizing our UI, we created a cohesive style guide to follow across all our flows and to build our branding system.

Try out the app yourself!

Colour Palette

Logo and Wordmark

Accessibility Testing: To confirm the accessibility of our buttons, colours, and text sizes, we used the Stark tool to determine if our UI meets AA standards.

Component System

Fonts

fitfam